Why Social Media Marketing Is Important for Business?
Let’s start with one simple fact: your business needs a social media presence.
It doesn’t matter if you run alittle local shop or an enormous national company. Social media is an important piece of your business marketing strategy.
Social platforms assist you connect together with your customers, increase awareness about your brand, and boost your leads and sales. With quite three billion people round the world using social media monthly, the users and engagement on major platforms just keep increasing.
Social media provides immense potential for businesses because consumers habitually go online thereto daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that’s extremely noisy and crowded.
It is often difficult to stay up with evolving trends on social media, so B2B reviews and rating firm Clutch partnered with marketing agency Smart Insights to find out the present state of social media marketing; they surveyed 344 social media marketers from around the world to work out the worth of social media, the foremost engaging content to share, common challenges, and what social media resources businesses are investing in.
Social Media is Essential for Businesses
Social media may be a crucial a part of your business marketing, but it doesn’t need to be stressful to manage. Take the primary step, create a profile, and begin engaging together with your customers.
As it continues to weave itself into the daily patterns of our lives, more consumers will attend new and upcoming social platforms for purchasing decisions. those that have a robust social media presence and branding will increase conversion rates, while those without active social media campaigns could lose potential customers. Which company does one want to be?
- 52 percent of social media marketers believe social media positively influences their company’s revenue and sales.
- The five most valuable social media platforms:
- Facebook (89 percent)
- LinkedIn (83 percent)
- YouTube (81 percent)
- Twitter (80 percent)
- Instagram (56 percent)
- Nearly 80 percent of companies share mostly original content on social media.
- The most important metrics for companies are engagement (36 percent) and conversion rates (35 percent).
- Social media is more valuable to B2C (58 percent) than B2B companies (46 percent).