Using YouTube for Social Media Marketing
YouTube is the number one place for creating and sharing video content, and it is a powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content!
Pro tip: Use other social media channels as a gateway to drive your followers to YouTube by giving excerpts, snippets, and previews of your videos. The little, bite-sized teasers will spark curiosity and make people want to see the whole thing.
There is no limit to how long your videos can be, and people have published entire courses in the form of a single, 3-hour video.
If you’re trying to be funny, you should be funny on all channels. It doesn’t make sense for your brand with a blog about PPC advertising to suddenly make animal jokes on YouTube. You’d be better off teaching some of your strategies on video.
Don’t overcomplicate this. You don’t need high-quality recording equipment or fancy editing. The chances are good that you are a few steps ahead of most people in your niche, so just get in front of your webcam and start teaching.
As Nathan Barry says:
“Teach everything you know.”
The Rise of DIY Video Filming
With social media, anyone can become a star.
And that truth is no different on YouTube.
Sure, since YouTube is video-based, it requires a bit of videography knowledge and a bit of the right equipment. But already, tons of different online phenomena are DIY-ing their way to becoming YouTube sensations.
YouTube Advertising Formats
- Display Ads
- Overlay Ads
- Skippable Video Ads
- Non- Skippable Video Ads
- Bumper Ads
- Sponsored Cards
Objectives of YouTube marketing