SEARCH ENGINE OPTIMIZATION
DEFINITION OF SEARCH ENGINE OPTIMIZATION (SEO)
Start by asking an obvious question: what exactly is SEO?
SEO stands for “search engine optimization”, which is the process of getting traffic from free, organic, editorial, or natural search results into the search engines. It aims to improve the position of your website on the search results pages. Remember, the more the website was listed, the more people would look at it.
Good SEO involves website’s different activities, such as:
- Identifying the relevant keywords with good search traffic potential
- Creating valuable, high-quality content and optimizing it for search engines and users
- Include relevant links from high quality sites
- Measure results
UNDERSTAND THE IMPORTANCE OF SEO:
CREATE A BETTER EXPERIENCE FOR VISITORS
Another reason search engine optimization is crucial is that all the time you spend generating quality content and optimizing your site with on-page SEO improves your site’s usability, which creates a smooth and positive customer experience.
For example, when you take steps to make your site responsive, it will be usable for all of your mobile visitors and people visiting from a laptop or desktop.
Likewise, increasing your page load speed will lower your bounce rate and encourage visitors to spend more time on your site. Almost 50% of consumers expect a page to load in two seconds, and the longer the load time, the higher the bounce rate and the lower the conversions.
HOW IT WORKS
Here’s how it works: Google (or whatever search engine you use) has a crawler that collects information about any content it can find on the Internet. The robots report all these 1s and 0s to the search engine to create an index. This index is then fed by an algorithm that matches all of that data to your query.
VISIBILITY AND RANKINGS
One of the foremost necessary functions of SEO is increasing visibility, which suggests creating it more manageable for prospects to search out you once they look for one thing you’ve got to offer. Visibility is directly relating to your ranking. The upper you rank on a research engine result page (SERP), the many possible prospects are to examine you and click on through to your site.
The simpler your SEO efforts, the higher your ranking and your visibility, which is particularly important after you contemplate that 1 / 4 of internet users ne’er click past the primary SERP.
Whether you’re a brand-new startup looking to establish a name, NANDHA INFOTECH gives remedy dated optimization techniques, or boost your established website’s performance, our team provides the tools, experience and knowledge you need in your corner to grow your business.